Playing with Fire: Arguing for the Imperative of Transgressive, Near-Illegitimate Design
The power of design to create meaningful change is on its way to matching the power of design to move markets. But what about the areas where design might fear to tread, or “has no business” inserting itself? Through over a dozen examples—from designing for assisted suicide or teaching children criminal arts, to providing wayfinding to urban violence or creating consumer electronics for recording prison abuse—this lecture will look at design at the margins, highlighting projects that are daring, maybe objectionable, perhaps even “illegitimate,” in order to find out what might be just inside, or just outside, the reasonable limits of design practice and education.
Allan Chochinov is the Founding Chair of the MFA in Products ofDesign graduate program at the School of Visual Arts in New York City, and a partner of Core77, the design network serving a global community of designers and design enthusiasts since 1995. Allan lectures widely at professional conferences, and has been a speaker and guest critic at schools including MIT, Yale School of Management, Columbia School of Business, RMIT, IIT, and Carnegie Mellon. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, and is a frequent design competition juror. Prior to SVA and Core77, his work in product design focused on the medical, surgical, and diagnostic fields (projects include work for Johnson & Johnson, Oral-B, FedEx, and Herman Miller). He has been named on numerous design and utility patents and has received awards from The Art Directors Club, The One Club, I.D. Magazine, and Communication Arts.