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Michael Gough on Solving for Pattern, hosted by IDF and CCA's Master of Interaction Design Program

  • CCA Nave Alcove 1111 8th Street San Francisco, CA, 94107 United States (map)

About the Talk

Michael Gough, who recently joined Uber as VP of Design, will be giving a talk on “Solving for Pattern”.  He says: “At Uber we design things that have huge impacts on systems or patterns that we don’t control. How do we design responsibly when we have these outsized impacts?”

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About Michael

Four years ago, Gough was leading the most experimental arm of Adobe. With 100 people working under him, ranging from UX designers to sculptors, he was forecasting the creative interfaces of the future. In 2015, he moved to Microsoft to work on a far more concrete problem: fixing Microsoft’s flailing Office platform and ensuring it wouldn’t go extinct in the age of Google Docs. Today, he is VP of Design at Uber, working on every bit of design Uber touches. That ranges from the rider app, to the physical spaces Uber drivers gather in cities, to even, perhaps, the autonomous vehicles being developed by the company.

Gough credits his background as an architect for attracting him to the challenges Uber is facing today. “When I was an architect, I mostly focused on urban design, and there are half a dozen key things that shape cities. One of them is transportation, and another is economy,” says Gough. “Uber is making radical changes to [both]. So over time, they’re going to reshape cities. Cities are going to become more efficient. And I think that it’s actually going to be more comfortable and beautiful. That’s a really abstract notion and we could talk about it for hours, but just this idea that there’s a physical world, and it’s being manipulated by tech in positive ways, is just super, super enticing to me.”


CCA’s Master of Interaction Design Program and the Interaction Design Foundation. The Interaction Design Foundation is a 16-year old nonprofit community, founded in Denmark that provides Ivy league quality design education on-line, at a low cost. With 377 Local Groups in 82 countries and over 92,000 designers world wide, IDF enables designers to meet up, learn, discuss, and become inspired. 


6:00 PM Networking and Snacks
7:00 PM Talk 

Earlier Event: February 21
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