Christina Wodtke

Associate Professor
Christina Wodtke's mission is to give companies and individuals the tools they need to make their visions into realities. To achieve that goal, she is currently coaching, advising, teaching and consulting. As well, she is working on her new book, The Executioner's Tale (working title), about using OKRs (Objectives and Key Results), predictive roadmaps, and a cadence of celebrations to build high-performance teams.

Most recently she led the creation of a social network/gaming platform as a General Manager at Zynga. Before that, she was General Manager of Social at Myspace, Principal Product Manager at Linkedin and Senior Director of Design at Yahoo (back when Yahoo was pretty neat).

As well, Christina likes founding things. She founded: a startup where she developed the collaborative blogging tool PublicSquare; and Boxes and Arrows, an online magazine of design. She co­founded the Information Architecture Institute. She may found again.

Along the way Christina wrote the bestselling Information Architecture: Blueprints for the Web, and she has spoken on the topic of the human experience in information spaces at conferences worldwide.

Specialties: making dreams happen; innovation in product design; team-building; how to manage high-executing multi­disciplinary teams; crafting product vision; brand and design; negotiation; search; navigation; lifestreams; and bacon.

Twitter: @cwodtke

Lilia Rustom