Assaf Shalev is an Interaction Design lead at IDEO. He is passionate about molding a big, broad idea into a living, breathing product—the kind that users can't put down. He's an expert at creating interactive experiences and interfaces for video technologies, web, mobile and mapped projection. At IDEO, Assaf is part of the Design For Learning studio, where he is instrumental in taking educational digital products from initial concept through UX research, prototyping, branding and development. He makes killer hummus. He prefers to capitalize Hummus.