Wayfinding and communication design for GLIDE, a radically inclusive community center in the Tenderloin.
Team: Anum Awan, Rawan Kobeissi & Vanessa Slavich
Community Partner: GLIDE
Class: Live Exchange
GLIDE’s mission is to create a radically inclusive, just and loving community mobilized to alleviate suffering and break the cycles of poverty and marginalization. The team worked with GLIDE to reimagine their physical space to reduce logistical constraints and improve the user experience. They conducted design research, developed insights, and co-created solutions with GLIDE staff. Their initial exploration led them to investigate improvements to the lines that form outside the building during meal times. These lines frequently wrap around the block and are disliked by the people standing in them as well as neighbors.
By focusing on communication design through the development of a strong visual language and improved way-finding, they created opportunities for more engagement and a better experience for GLIDE staff and their clients. Some elements of their solution included:
Signage system: Color-coded, Icon-based with floor markings
T.V. Screen: to highlight programs and make announcements
Boards: to indicate events happening inside the building
They used three methods for generative research: Observation, stakeholder interviews and surveys.
Multiple walk-throughs and in person visits
Meals program volunteering
Competitive analysis at St.Anthony Foundation, a nearby organization that recently remodeled and optimized its space for meal service
1:1 interviews with key stakeholders, from the following departments: Security, Programs, Design, Meals
Created a survey on Google Forms and shared it with the GLIDE staff to collect further insights
They facilitated a co-creation workshop with GLIDE staff during which they shared insights from their research and collectively brainstormed solutions. They conducted a hands-on workshop during which participants shared their concerns about the current system and generated ideas for improvement. By combining this information with their understanding of the ecosystem, they were able to propose solutions.
In addition to creating digital mockups of what the GLIDE space could look like, they created a physical prototype of the space to understand dimensions of digital technology and the wayfinding materials in context.