Discover Fillmore

 Some of the Discover Fillmore team:  Kristine, Vanika and Sida

Some of the Discover Fillmore team:  Kristine, Vanika and Sida

Discover Fillmore is one of the exciting Social Lab initiatives from the IxD Masters of Design Graduate students.  This initiative celebrates the rich history of Fillmore Street with amazing stories, fascinating characters, and hidden gems. 

To kick things off, the team is conducting tours where participants can discover historic sites and modern-day storefronts by sight, sound, touch, and interaction with locals.

Tours will be offered


Friday, July 22 at 5-6 pm

Saturday, July 30 at 2-3 pm

Saturday, August 6 at 2-3 pm


Discover Fillmore Team: 
Kristine Yuen, Sida Li, Vanika Nain, Matt Mitchell, Alagu Chockalingam, Lisa Baird

Aynne Valencia

Associate Chair, Associate Professor Interaction Design Aynne's background features a blend of creative management, design research, business strategy, visual design, branding, advertising, marketing, and service design. She has crafted breakthrough, award-winning cross-platform experiences. Her design pedigree includes lead product designer for three of Microsoft's Incubation R&D teams, digital advertising at AKQA as Digital Product Design Director, Design lead for the Cisco Flip Camera, Service Design Lead at Fjord, and Associate Creative Director of R/GA San Francisco. She actively contributes to the design community through speaking engagements, panels, organizing community events. She served as Co-Local Leader for the San Francisco Chapter of the Interaction Designers Association (IxDA) between 2008 and 2013. She taught and created curriculum for General Assembly's User Experience Design Immersive and taught interaction and information design at San Francisco State University.